Snep Creative Blog
We help premium retail stores and product brands with their mobile/web/social media presence. Our focus is to preserve premium brand values and margins by giving online consumers a real life store shopping experience that matches the brand's retail environment.
Turn your retail store into an online showroom. Customers see what you have in stock each week.
1. Capture your store
One of our images covers one wall or aisle of your store
Our team of professional photographers come to capture your store outside regular opening hours in order to minimize the impact on your operations. We work very fast and can cover a regular mall store in just a few hours. Our aim is to capture your store and the current inventory as it is. This not only allows the customer to walk and recognize your store but also give the customer up-to-date insight into what products are currently in stock.
Alternatively, if photography is not an option, because for instance the store is not available, then our 3D CGI (Computer Graphics) artists can also recreate your store photo-realistically using modern 3D modeling and rendering techniques.
A traditional product image
An 'as if you were in the store' product image
2. Obtain product images
Products are captured at the store or by reusing existing images
ShowroomWall allows you to upload detailed 360 degree product views where consumers can personalize the product by choosing any available product option, such as size, color and material as well as watch product media, such as images and movies, that explain particular features of the product.
If you do not have product images, movies or option information, our professional team can create them for you. This can be done in a traditional way with clean shot product images on a 360 degree turntable. However, recently we also capture products in a more authentic way by photographing them as you would hold them in the store. The latter approach gives online shoppers the impression that they can pick up the products and inspect it up close, as if in the actual store. This is the type of authenticity that attracts consumers to local stores.
If products are not available for photography, our CGI artists can recreate the same products with 3D rendering techniques.
3. Upload your showroom
Your showroom is live on showroomwall.com at a unique URL
At showroomwall.com your online shoppers can 'walk' through your local showroom, pick up your local products, explore your local options such as colors, materials, etc. and even local prices. In other words, your online showroom looks and shops very similar to your local retail store.
This similarity will increase your brand recognition, and drive customers to both your online as well as retail showroom.
Convert your ShowroomWall visitors into customers
Direct your ShowroomWall visitors as follows:
- Link each showroom to your local retail store
- Link each showroom to your website or online store
- Link each showroom product to your shopping basket or product page
This makes conversion of your ShowroomWall visitors extremely easy without any coding.
4. Link your retail and web store
Your showrooms link directly to your retail and online stores
4. You are done!
Promote your showroom via your social media, ads and website
Update your showrooms periodically, whether it is every day, every week or every month, so that your most current inventory of each local retail store is online. Next, after every update, promote your latest products by posting your showrooms on your social media accounts as well as by placing digital ads on Facebook and Google Adwords. Finally, link them to your websites, Yelp and Google Maps.
Your customers will appreciate being able to see your retail store from the convenience of your home. They will frequently check out your showrooms to "see what is new in the store". And when they see something that they like and go to the store, they will instantly recognize the layout and feel connected to your brand and ambiance.
Increase both online and retail sales while adhering to your premium customer experience
Let's face it: Most of today's internet stores look the same. Consumers are not necessarily inspired when they see standard product galleries on typical white backgrounds. They encounter a few lines of product description, a 'like' icon and a bright colored price label. The experience is predictable, brand-neutral and focused on price comparison. Still, it is convenient, cost-effective and efficient. Perfect criteria if you are a mass-market lowest-cost retailer.
But what if you are a premium retailer? What if your focus is on products with unique designs and branding, that are both inspirational and aspirational? What if you have invested specifically to make your retail shopping experience a fun and immersive one, that is very different from your competitors? What if lowest price is not the primary decision factor for your enthusiastic customers? So, if you are a premium retailer, why would you accept a standard one-size-fits-all product browsing experience?
ShowroomWall was designed with premium retailers in mind. ShowroomWall gives consumers a fun and natural way to browse local inventory in visual online showrooms. At same time, ShowroomWall allows retailers to show their products in their own distinctive retail environment, including all the product displays that inspire their customers.
If you update your online showroom on a weekly basis whenever you have new products in your store - it only requires you to take a few photos of your store -, you can then use social media to invite your customers to check out your new products at your online showrooms at showroomwall.com. This will keep your customers in touch with your brand and drive more of them to your retail store each week.
Contact Us About ShowroomWall
Our Other Services
Showroom content creation
We work very quickly with experienced professional teams of photographers, CGI artists and post-production. After the first capture of your retail store, we can do most updates within a fraction of the time. This allows you to do frequent updates. We are also happy to teach you how to capture your store yourself. Our objective is to ensure that you are completely satisfied with the end result.
Product configurator creation
For some products, it is critical that consumers can choose and see all the available options, including materials and colors. When certain option combinations are available and others are not, it can quickly become quite complex to show the right configurations.
Complex product configuration is our passion: Our team has some of the world's top experts, who in 2006 created the world's first completely configurable Toyota Tundra configurator with more than 80,000 possible combinations. We use ShowroomWall to handle the most complex product configurations, so that there is minimal custom coding, which keeps your costs to a minimum.
Web design and development
Our focus in web design and develop is in consumer products. We create product launch sites, interactive product media sites and product social media pages and blogs. We work closely with our clients' advertising agency to consult them on the latest technical capabilities and at the same time adhere to the national or regional brand and product strategy.
